About Us
Robert Lira/Owner
Robert Lira has been active in the electrical construction industry for 22 years. Robert has experience working on commercial and government contracts, large industrial accounts, as well as new construction and renovation projects with a strong emphasis on customer service. Ever striving for excellence, he desires to continue to bring effective electrical solutions to customers in southern Nevada and Arizona.
Robert’s strong business acumen, not typical of most subcontractors and/or business owners, has elevated Lira Electric’s reputation for excellence in electrical solutions for public-sector entities in just 3 short years.
Christina Lira
Payroll Manager (AKA The REAL Boss)
More About Christina
What is your name? Christina F Lira
Where were you born? Tucson, AZ
What is your favorite hobby? Spending time with family
Are you married? Yes, 27 years
Do you have children? Yes, 4 kids
Are you a sports fan? Yes, Arizona Cardinals & U of A
What is your current job title? Payroll Manager
What do you like most about Lira Electric? The family atmosphere we have created
How many years have you been in your industry? 6 years
What makes you unique in your profession? My ability to balance both the business and personal aspects of this profession allows me to contribute meaningfully in ways that go beyond the traditional boundaries of my role.
Dalton Cripps
General Manager
More About Dalton
Where were you born? Las Vegas
What is your favorite hobby? Spending time with family
Are you married? Yes, 1 year
Are you a sports fan? Yes, it’s a tie between the Golden Knights and Raiders
What is your current job title? General Manager
What do you like most about Lira Electric? The culture of respect and teamwork
How many years have you been in your industry? 5+ years
What makes you unique in your profession? I strive to learn something new everyday.
Jaime Martinez
Foreman/Electrician
More About Jaime
Where were you born? Mexico
Are you married? Yes, and I have 4 children.
Are you a sports fan? If so, what is your favorite team? Raiders
What is your current job title? Foreman/Electrician
What do you like most about Lira Electric? They lookout for the safety of their employees and always make you feel like part of the Lira family. It’s the best company I have ever worked for.
How many years have you been in your industry? 27+ years
What makes you unique in your profession? It’s not just a job, it’s my passion.
Do you have a personal motto you live by? My motto is ‘Always give my best’
Who is someone you admire? Robert Lira is an example to follow. I am proud to be part of his team.
Marcel Laing
General Foreman
More About Marcel
Where were you born? Rocky Point Jamaica
What is your favorite hobby? Playing my bass and cycling
Are you married? Yes, 20 years
Do you have children? Yes, 4 kids
What is your current job title? General Foreman
What do you like most about Lira Electric? The culture that Mr. Lira established himself has trickled down to every aspect of the company. Everyone is a key part of the team, no job title too small.
How many years have you been in your industry? 23+ Years (5 years at Lira)
What makes you unique in your profession? What makes me unique in the industry is the fact that I am Electrically gifted. Some people are born with musical abilities and I was born with Electrical abilities and I take great pleasure in this career.
Do you have a personal motto you live by? “Persistence is to try”
Who is someone you admire? My adopted father. He is a man among men. He introduced me into the trade and nurtured me into the man I am today.
Luz Martinez
Senior Project Manager
More About Luz
Where were you born? Las Vegas, NV
What is your favorite hobby? Volunteering at my Favorite Animal Sanctuary
Have you ever served in the military? I was in the Army National Guard for 6 Years
What is your current job title? Senior Project Manager
What do you like most about Lira Electric? The emphasis on all of us being a team. If you make a mistake, there is always someone you can count on to help and teach you. We are all well versed in different aspects of the industry/backgrounds, so if you need any advice on personal or professional growth, someone is always there to guide you and make you feel welcomed.
How many years have you been in your industry? 5+ years
What makes you unique in your profession? What makes me unique in this industry is that I am proud to be a “Chief Cook and Bottle washer”. No task is too small or too big. I enjoy helping out wherever I can whether that be out in the field or in the office.
Do you have a personal motto you live by? “Good things come to those that work”
Who is someone you admire? I really admire Tara the Animal Sanctuary Founder. She is one of the most selfless persons I know. She works a full-time job, has her own family to take care of, and still manages to save, care, fundraise, and advocate for all of the animals at the sanctuary. She shows me that not every day is perfect or easy but the key thing is to keep going, I try to incorporate this into my everyday life.
Ricardo Heredia
Foreman
More About Ricardo
Where were you born? Durango Mexico
Are you married? I’ve been married for 17 years and have 6 children
Are you a sports fan? I like football
What is your current job title? Foreman
What do you like most about Lira Electric? I like the camaraderie and how they treat everyone like family.
How many years have you been in your industry? 20+ years
Jazmin Lira
Business Developer
More About Jazmin
Where were you born? Tucson, Arizona
What is your favorite hobby? Playing Tennis
Are you married? I have been married for 2 years
Do you have children? If so, how many? I have 1 son
Are you a sports fan? If so, what is your favorite team? Las Vegas Raiders
What is your current job title? I am the Business Developer at Lira Electric
What do you like most about Lira Electric? I love that it is a family-owned business
How many years have you been in your industry? 5+ years
What makes you unique in your profession? I don’t think of what I do as work because I absolutely love what I do and people can see the difference in that.
Do you have a personal motto you live by? Always over deliver
Who is someone you admire? I admire my Dad because he has shown me, and everyone around him, what can happen with hard work and dedication.
Glenn Johnson
Purchasing Manager
More About Glenn
What is your favorite hobby? Gaming & Mix martial arts
Are you married? Yes, 4 years
Do you have children? 1child
Are you a sports fan? Only MMA
What is your current job title? Purchasing Manager
What do you like most about Lira Electric? The People
How many years have you been in your industry? 1 year
What makes you unique in your profession? My attitude
Jason Sparks
Foreman
More About Jason
Where were you born? Denver, Colorado
What is your favorite hobby? Spending time with family/kids, music, sports
Are you married? Amber and I have been together for 20+ years
Do you have children? 3 children, and 1 grandchild
Are you a sports fan? Denver Broncos
What is your current job title? Foreman
What do you like most about Lira Electric? The community/tight knit culture, work-life balance promoted, and teamwork mentality. Also… lots of food 🙂
How many years have you been in your industry? 20+ years
Do you have a personal motto you live by? Not really personal motto, but my favorite quote is “Luck is when hard work and preparation meet opportunity”
Who is someone you admire, and why? My mother, for showing me positivity will always trump negativity and instilling a never give up mentality.
Terry Federico
Administrative & Accounting Manager
More About Terry
What is your name? Terry Mora-Federico
Where were you born? Born in Mexico and raised in Tucson, AZ
What is your favorite hobby? Watching my kids play sports
Are you married? Yes, 14 incredible years filled with fun, adventure, and unforgettable moments.
Do you have children? Two beautiful boys and two talented stepsons.
Are you a sports fan? I like watching Soccer and Basketball
What is your current job title? Administrative & Accounting Manager
What do you like most about Lira Electric? The culture, the amazing people I get to work with, and the constant opportunities to learn and grow!
How many years have you been in your industry? 20+ years (5 years with Lira Electric)
What makes you unique in your profession? I am a highly self-motivated individual with a strong drive. My willingness to learn and grow enables me to adapt quickly to new challenges and embrace opportunities for improvement. I am dedicated to delivering great service, which enables me to play a key role in contributing the success of the organization.
Do you have a personal motto you live by? It’s not really a personal motto, but I like the quote… “We are not a team because we work together, we are a team because we respect, trust and care for each other.”
Who is someone you admire, and why? My parents were incredible role models for me growing up, and my husband that has always been my greatest supporter.
Noah Nevarez
Project Support Specialist
More About Noah
Where were you born? Tucson, AZ
What is your favorite hobby? Family time & Photography
Are you married? Yes, since 2007
Do you have children? I have a 3-year old princess
Are you a sports fan? I am. Suns, D-backs & Cardinals…All Arizona!
What is your current job title? Project Support Specialist
What do you like most about Lira Electric? Since day one, from those in an office to everyone out on the field, everyone is willing to help and assist in anything I’ve needed. Lira is more than just a company… it’s people growing TOGETHER.
What makes you unique in your profession? I work well with others. So, whether we’re two or two dozen working together, you will be treated with kindness and respect.
Do you have a personal motto you live by? Actions speak louder than words
Who is someone you admire? My wife. I’ve seen her transition from a wonderful wife to an exceptional mother. She’s the type of friend, mentor and confidant that everyone deserves to have in their life. Plus, she’s the best multi-tasker I’ve ever known!
Shane Morris
Executive Construction Manager
More About Shane
Where were you born? Texas
What is your favorite hobby? Fitness / Technology / Family
Are you married? Yes, 15 years
Do you have children? 2 boys 9 & 12
Are you a sports fan? Not a sports fan, but I’m at every one of my boys’ soccer games and practices.
What is your current job title? Executive Construction Manager
What do you like most about Lira Electric? What I like most about working for this company is the sense of family and the unwavering commitment to customer satisfaction. The company genuinely values each employee and fosters a supportive and collaborative environment. This focus on teamwork and excellence not only creates a positive workplace but also ensures that we go above and beyond to meet and exceed our customers’ expectations. It’s incredibly rewarding to be part of a team that takes such pride in both its people and its service.
How many years have you been in your industry? 20+ year of experience
What makes you unique in your profession? What makes me unique in my profession is my commitment to customer satisfaction. I prioritize clear communication and proactive problem-solving to ensure that every project not only meets but exceeds client expectations. My approach involves understanding the client’s vision and delivering results that align with their goals, all while maintaining a high standard of quality and efficiency.
Do you have a personal motto you live by? YES! “Happy Wife, Happy Life”
Who is someone you admire? I deeply admire my wife for her remarkable qualities as a person, mother, and partner. Her support and constant encouragement inspire me to grow and become a better individual every day.
Yanneth Rodriguez
Accountant
More About Yanneth
What is your name? Yanneth Rodriguez
Where were you born? Mexico and raised in Tucson, AZ
What is your favorite hobby? Reading a good a novel
Are you married? Yes
Do you have children? Yes, 2
Are you a sports fan? Yes, baseball.
What is your current job title? Accountant
What do you like most about Lira Electric? I enjoy collaborating with talented colleagues who share their knowledge and support one another. Lira also offers valuable opportunities for personal and professional growth.
How many years have you been in your industry? Over 25 years
What makes you unique in your profession? What makes me unique in my profession is that I am detailed-oriented, reliable and a team player.
Do you have a personal motto you live by? Life doesn’t have to be perfect to be wonderful.
Who is someone you admire, and why? My mother is someone I deeply admire. I don’t know anyone who works harder than she does. As an immigrant, her remarkable resilience and unwavering dedication to providing a better life for her children, often through significant sacrifices, are truly inspiring. She has always taught us the value of endurance and perseverance.
Lira Electric’s Mission
Effective Electrical Solutions, “Quality with Pride” Construction, Integrity in Everything We Do
Lira Electric’s mission is simple and steadfast: Quality, Service & Integrity. Our commitment to excellence in quality, safety, service & cost efficiency is reflected in every job we do. We build our work right the first time, delivering the highest value to our clients with a sense of urgency.
We take pride in knowing that our reputation continues to grow exponentially among our public-sector clients throughout Southern Nevada based on these unwavering principles.
Commercial Projects
government projects
Industrial Projects
STAY IN TOUCH
4210 North Lamb Blvd, Unit 130
Las Vegas, NV 89115, USA